The #1 Most common mistake has nothing to do with content and requires ZERO extra work, yet fixing this could increase your closing rate by as much as 87%.
During your close,if you let this happen,you're pretty much speaking for no reason. This book shows you how to prepare in case this happens to you.
Understand why audience members buy. 95% of Speakers have never heard of this concept and that is why they never have the audience begging to work with them.
